thoughts on scent.

Scent is an interesting thing. You can’t see it, you can’t feel it, you can’t hear it, in fact, it only appeals to a single sense.

Yet, despite this, it can still impact you in ways that few other things can.

Take, for example, the smell of freshly washed sheets. For most, this will evoke a sense of comfort and serenity. Harnessing this smell allows you to experience these things in, pretty much, any situation or location.

In a similar way, the smell of freshly baked bread will make most of our mouths water and our tastebuds rocket into life. It brings back memories of the purest of foods and reminds you of what it is to taste something delicious. Here, one sense kickstarts another.

Now take the smell of rotting fish. No matter where you are, no matter how beautiful the view, this smell should disgust even the best of us. It’s engrained in who we are as a species that the smell of rotting flesh spells out ‘caution’. It’s an example of a scent bringing our tribal traits to the surface and impacting our modern behaviours.

Scent is powerful. It can be one of the first things you notice when you walk into a room, it can make you jump to conclusions about a persons life choices, it can take you to a place far away in either time or place, and so so much more. It affects the mind, the body and the soul, arguably more than any other sense.

That’s pretty amazing for something that holds no physical form or structure, isn’t it?

That’s why we do what we do. To continue to explore scents and help you create the world you want to live in.

coffee bean covering up the sulfur smell

coffee bean covering up the sulfur smell

Matt Thomas